Design Lead, AI Native.
Building what's next after TikTok.
Exhibited Worldwide
AI Unicorn Startup
Ex-TikTok
Head of Design
Wallpaper* Featured
2026
Now Designing
(Pre)
Before AI products, I trained at the intersection of engineering and design: a dual master's in Innovation Design Engineering at the Royal College of Art and Imperial College London, where prototyping, systems thinking, and user research became second nature.
(+Post)
That foundation now shapes how I lead, building design systems with the rigor of engineering architecture, and
interaction paradigms grounded in both craft and computation.
(=Results)
In five months, I built a 10-person design organization from the ground up. That same rigor took an e-commerce experience at TikTok from $668K to $230M, a 343× GMV increase, with search traffic reaching over 2 billion daily views.
(02)
(Portfolio)
2026
4
Continents Global Design Practice
From London to Nairobi to Des Moines to Dubai, design work spanning exhibitions, products, and platforms across four continents.
343X
GMV Growth
Built TikTok's e-commerce experience from 0, driving GMV from $668K to $230M through search-driven discovery and conversion design.
0-1
Software + Hardware
Every product started at zero, software interfaces, hardware sensing systems, built end to end across the digital and physical.
2B+
Daily Search Views
Scaled a search experience from 0 to a platform reaching over 2 billion daily views worldwide.